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"The tech industry is starting to make assumptions faster than anyone can keep up"

This is what happens when #UX becomes a buzzword, a mere label the marketing department slaps on things to make them sound cool. And the fact Silicon Valley is failing hard at this game is not a surprise. Good UX is about caring for your users, but the white dudebros in the Bay Area only care about one thing: profit.

https://www.theverge.com/2018/1/7/16861056/ces-2018-bad-assumptions-smart-assistants-tech-confusion